Beach Culture & Tourism Events: Seychella Beach Society returned to East Beach, St Mary on Aug 15 with “The Beach Becomes the Villa,” drawing about 1,200 patrons and leaning on major brand activations. Resort Update: Ocean Signature Resorts will rename and upgrade Ocean Eden Bay in Trelawny to Ocean Allure Eden Bay from November 2026, adding higher-end amenities across 444 suites. Jamaica in the Spotlight Abroad: Jamaica Tourist Board (JTB) is back at Notting Hill Carnival 2026 with Magical Mas, aiming to connect UK audiences to Jamaica’s culture during the festival’s 60th anniversary. Travel Deals: Divi Resorts launched a Caribbean Summer Blowout sale with up to 40% off at select properties across the region. Music Tourism: Tarrus Riley headlines “Singy Singy” at Lover’s Leap on Aug 29, positioning the lighthouse series as a music-and-tourism draw for St Elizabeth. Beach Access Policy: Jamaica Environment Trust (JET) is pushing for beaches to be legally recognised as public commons, arguing the current policy still leaves access too dependent on ownership and discretion. Disaster Aftermath & Recovery: Opposition Leader Mark Golding says the Government’s post-Hurricane Melissa response in Hanover has been “shockingly bad,” citing delays under the ROOFS housing programme. Air Travel Pressure: A severe summer seat squeeze is driving Jamaica–Florida fares sky-high, with some Montego Bay–Miami round trips topping US$3,000. Community & Safety: JET and other voices continue to spotlight how beach access, animal welfare, and public trust issues can shape Jamaica’s visitor experience.