Tourism Governance: Minister Edmund Bartlett says Jamaica will set up a National Tourism Council to bring ministries and tourism stakeholders under “one tourism voice,” strengthening coordination beyond the Ministry’s remit. Sustainable Product Push: Tourism stakeholders are being urged to market Jamaica as a nature-positive destination, moving the offer from “sun, sea and sand” to mountains, rivers, hiking and nature walks. Industry Pressure Points: JHTA warns Jamaica could lose competitiveness unless resort-town infrastructure improves—roads, drainage, water systems and street lighting—while also opposing a proposed GCT hike on tourism activities. Resort Updates: Sandals is rolling out refreshed dining concepts across its Jamaica properties, with a stronger focus on local ingredients and island storytelling. Disaster Solidarity: Jamaica and the region are responding to Venezuela’s twin earthquakes, with calls for urgent support as the death toll rises. Fisheries Recovery: Government plans to expand its Boat and Equipment Retooling Initiative, adding boats and engines for fishers hit by Hurricane Melissa, with India also contributing. Travel Tech: Reliant Destinations launches LUMI, a 24/7 AI assistant for planning Sandals & Beaches stays. Air Connectivity: Jamaica targets Colombian travellers with new air service, while cruise and airline deal coverage continues to highlight Caribbean demand.