Jamaica Tourism Push: The Jamaica Tourist Board has launched its “Jamaica Summer Vibes 2026” campaign running through Aug. 31, spotlighting beaches, festivals, sports and local experiences to keep visitors engaged beyond single events. Hospitality Training: Ahead of peak travel and major events like Reggae Sumfest, the D&G Foundation expanded its Brewtender programme to St Ann, training 15 bartenders to strengthen front-line service at key visitor spots. Brand Jamaica in Focus: Government says Chris Gayle’s Rich Rum venture shows confidence in Jamaica’s economy and the push to export Jamaican-made brands, with plans to position the rum for international markets. Tourism Business Support: The Tourism Enhancement Fund’s Christmas in July trade show continues to help local artisans and manufacturers land larger corporate and tourism orders, with training and buyer connections built in. Coastal Protection: Jamaica will observe International Coastal Cleanup Day on Sept. 19, led by the Jamaica Environment Trust, with registration details now open for site coordinators and a flagship cleanup at Palisadoes-Port Royal. Reggae Sumfest Update: Reggae Sumfest returns as a one-night “A Taste of Sumfest” on July 18 at Plantation Cove in St Ann, with Vybz Kartel and Mavado headlining as the festival supports rebuilding after Hurricane Melissa.